Tata Motors is regaining its popularity in the function vehicle segment in India by means of its newly launched car, Tata Aria. This segment was dominated by the players similar to Mahindra & Mahindra and Toyota. Although there was total negligence for Tata Motors in this segment for lengthy, now the corporation is regaining its popularity by means of the launch of Tata Aria. The companionship introduced this latest car in three variants such as Tata Aria Pride, Tata Aria Prestige and Tata Aria Pleasure. The price of this car is ranges between Rs 13 lakh and Rs 16 lakh. This car is accessible through the 65 dealerships which spread across 25 cities.
Due to the high demand for Tata Aria, Tata Motors is increasing the construction of this car. The overwhelming response for Tata Aria shows that the car is very well-liked in the utility vehicle segment. Defeating 15 competitors, Tata Aria has become the second highest selling car in the Utility Vehicle (UV) segment. Audi gets extra Women Consumers
The performance and elegance of Audi is not only attracts the men however it also attracts women as well. As clear evidence, this German luxury car is getting more and more female buyers on its showrooms. The Indian luxury car market is increasing day by day since of the improved financial conditions of the Indians. BMW is the ruler of Indian luxury car segment and Mercedes enjoys the second position. Indians third preference goes to Audi. Recently, Audi revealed interesting information that mainly of the Audi customers are females.
The report says that a large number of Indian women have purchased Audi previously. Adudi TT is the favorite reproduction of the Indian women. The beauties from Bollywood also like to own Audi and many already has. Katrina Kaif is one among this list who has an Audi car. The company is also surprised to know that Audi sports cars such as Audi R8 and Audi TT are becoming the favourite of the Indian women.
BMW Prepares to Launch “i”
The German luxury car maker BMW is planning to introduce a latest most wanted car under the variety name ‘i’. The cars of BMW are famous for high technology and style. With this new introduction, the company aims to strengthen further its presence in the global market. This new car will be coming with a wide range of advanced features. It is speculated that the cars which carry the new brand name will be BMW i3 and BMW i8. There is a speculation that the company is planning to launch these cars in 2013. For the making of the new branded cars, the company used a new architectural system. This helped the corporation to cut down the extra weight of batteries.
There is a rumour in the industry that the first BMW i3 will be loaded by all electric driveline. This can be found in 1-series ActiveE, using 170 bhp electric motor. It is projected that the BMW i8 will be loaded with EfficientDynamics idea car.
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